Clip format tips that get views
Length, framing, and audio that perform best.
Keep clips under 60 seconds, lead with the hook in the first 3 seconds, and balance game audio with commentary. Vertical 9:16 performs best in feed previews; 16:9 is fine for full-screen viewing.
The first 3 seconds
Most viewers swipe in under 3 seconds if nothing grabs them. Lead with the climax — the kill, the clutch, the reaction — and let the setup play out after. A cold open with no context but huge payoff outperforms a chronological build almost every time.
Length & pacing
Under 60 seconds for highlights. Under 30 if you can do it without losing the moment. Long-form analysis (1–3 minutes) belongs in dedicated posts, not the highlight reel.
Audio
Game audio at -12dB, voice at -6dB is a good starting mix. Don't over-process — a little compression goes a long way and a heavy normalize makes everything sound the same.
Add captions. Roughly 60% of feed viewers watch muted. No captions = no view.
Aspect ratio
9:16 vertical is autoplayed full-frame in the feed and outperforms 16:9 there by ~3x. Save 16:9 for clips meant to be opened and watched intentionally.
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